Influence Marketing Change

How Facebook’s New Creator Amplification Tool Will Change Influence Marketing.

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Influence marketing is changing the way brands and marketers reach their audience.

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In the last few years we saw an increase in companies and brands tapping into influencer’s audience by using the influencer’s authentic voice. Statistics shows that about 50% of marketers are planning to increase their influence marketing spends from year-over-year.

Now Facebook just announced their new creator amplification tool that will help marketers to boost their influencer’s post and with that this will give marketers access to a lot of insights that are important to see the effectiveness of the influencer and their campaign.

With influence marketing becoming a mainstream marketing strategy unfortunately there has been a growing number of fake influencer accounts where an influencer might have large amount of followers by simply buying followers and likes, but those accounts while might look nice on the outside they would not benefit the marketer as there is no real connection and influence with the followers.

So how the creator amplification tool will help marketers?

The marketer will be able to track important insights and see how effective the influencer and the campaign is.

A creator (influencer) writes a post on their own page and tags the brand or business in the post. Now, with the new creator amplification tool, the brand or business has the ability to boost the post that appears on the creator’s page! Marketers can use Facebook targeting and custom audience to reach more people.

The marketer can choose to boost the post to those who like the page (the influencer’s audience) and /or choose to boost the page to custom audience. The marketer then will have access to important insights like reach, engagement, total spend and CPM and this will help them to determine the effectiveness of the post and the influencer.

This new tool will help marketers to choose influencers who can effectively market a product or service to their audience.

How the creator amplification tool will help influencers?

Having a large audience will no longer cut it.

If you built an engaged audience then this will be your time to shine as the fake influencers simply won’t get the results marketers are looking for. For years I been preaching this: it’s not about how big your followers are but rather how engaged they are. You will get better results with a small but engaged follower niche than you would with a huge number of fake followers. When it comes to social media, it’s not just about numbers, but rather engagement.

Facebook more likely will tweak its algorithm.

Based on the history of Facebook, my assumption is that Facebook will make it harder for influencer’s content to reach organically, especially if the content is tagged with a brand partner as they want to get their share of $$ and want brands to boost the post.

So my suggestion is to have the influencer and marketer work closely together, check the insights of the post and do what is needed to make the campaign successful. If needed let the marketer boost the post, if it’s better then remove the brand tag and just reach the influence’s audience organically.

These are new options that we just need to maximize in a way that will benefit both the marketer and the influencer while Facebook wants to maximize their $$ growth.

 

This update is taking influence marketing to new grounds and the questions most are asking is how will this influence Instagram, which has emerged as the number one platform for influence marketing and is also owned by Facebook

Protect Your Childs Online Reputation

Are You Responsible for Your Child’s Online Reputation?

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Learn how you the Parent Can Protect Your Children’s Reputation

In a world where social media had become a way of life, it was inevitable that it would soon destroy areas it was never meant to be in the first place. You know what I’m talking about and have probably seen it – the photos, videos and social medial status updates of frustrated parents venting about their children. Without even thinking twice, parents will post the latest mistakes and wrong decisions of their children, putting their shame on the web for the entire world to see, forever scarring them without even knowing it.

So what’s the problem you ask? Well, there seems to be a growing trend of parents ridiculing and demeaning their kids on social media sites. In other words, parents are using social media to publicly shame their children for their acts of wrongdoing…this is nothing less than parental bullying if you ask me and should be of great concern, especially for the sake of the children’s future and reputation.

The question is not whether posting a cute picture of our children or updating our status with a silly anecdote revolving around them is right or wrong. The question is whether it will have any impact on their future or reputation.
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Best Mother's Day Gift Ideas - Unique Mother's Day Gift Ideas

Mother’s Day Gift Ideas – Cherish the Bond & Make it Count

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On Sunday May 11th mothers across the country will put their feet up and leave their offspring in dad’s charge. Well, maybe not exactly, but this is a special time to focus on mom’s and show our gratitude for all they do, often un-noticed, for their families.

If you are on the lookout for unique, memorable Mothers Day Gift Ideas, just as most people will be two days before Mothers Day, then this list will help you choose the gift that will be remembered.

Mother’s Day is often celebrated with brunch, greeting cards and flowers, but this Mother’s Day do or give something different and make it count.

While you plan and get ready to cherish the bond and shower your mother with love, this year do something different. Give something different. Something she will remember for years to come. Something that will make her smile every time she thinks about it.

Flowers and chocolates are good, but from time to time you want to really stand out and make it count.

The following Mother’s Day gifts are better alternatives for chocolate and flowers.

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HowDoYouSeeYourself

Who do YOU think YOU are?

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What YOU think about YOU defines your everyday life! You act according to your own belief system. If you think you are valuable and great, you act like it. If you think, you’re “just”, you act just like that.

The other morning, while I was preparing lunches for the kids and getting them ready for school the question “who do you think you are?” got my attention as the TV reporter commented on some news.

 

The question got me thinking and later I actually asked myself: “Piri, who do you think you are?”

I am so thankful, that today I know who am I. I’m the wife of a man who truly loves and supports me every step of the way, the mother of three handsome teenage boys and a darling little princess. I’m a rebellious child who never took no for an answer and following a dream left everything behind for a better future. I’m the owner of an online marketing company and my clients love me because I love what I do and it shows.

What YOU think about YOUR BUSINESS is just as important as what YOU think about yourself, and as a business owner those two go hand-in-hand. I often talk with small business owners who struggle with their identity. Value often is perceived in a wrong way.

Just because you have a small business, doesn’t mean that your business can not be great! Greatness is not measure by numbers and volume. Greatness is measured by excellent customer service and your business core values.

If a leader of a business has excellent leadership experience but his heart is not in the right place his customers will detect that sooner than later.

You have to spend time and sincerely look into your thoughts and answer the MOST important question of your life: who do YOU think you are?

Don’t be the “just” person. I met some amazing people whom I call the “just” people, because they call themselves – “just” a __ (fill in the blank).

Never under estimate yourself. “Just” a Mompreneur can change the legacy of her family, “just” a small business owner can impact his community, “just” a teacher can forever change a child’s life. I’m not talking about being proud. I have a hard time to deal with proud people, just as I found it hard to work with those who underestimate their values.

You have to have a healthy understanding of who you are. You (yes YOU who are reading these lines) are a UNIQUE one-of-a-kind person, made by God. And God does not make junk, either he makes “just” quality.

If you as a business owner don’t value yourself and your time, nobody else ever will. If you don’t know the value you and your business brings to those whose paths you interfere, then you will never grow.

As a social media coach I find it interesting that some businesses think they can be something else online than they are offline. Your social media presence will mirror and enlarge who you are. You act and lead your business according to what do YOU believe you are.

For so long I too thought about myself as “just” a mom, with big dreams and an entrepreneur heart. It took me some time and I was blessed to be surrounded by people who saw much more in me then I ever saw in myself and they helped me re-evaluate my own beliefs about myself. As a child I wasn’t encouraged or praised, but I was always reminded about my shortcomings. In all my childhood years I worked so hard to earn my parents approval, to hear that I am good. I just can’t recall my parents telling me that they were proud of me and these years left a mark in my soul. I often thought about myself that I am “just” not good enough. Thank God for my husband who just never gave up encouraging me and pointing out all the wonderful values and gifts God implanted in me.

Don’t take me wrong I DO know my limits as well, but today I have a healthy self image of myself. I know who I am and what my core values are. I raise my children and build my business on those values.

Before you go to sleep tonight I would suggest taking some time to meditate and then answer this question: who do YOU think you are? Who do YOU think your business is? Please be honest with yourself. You might sincerely believe that you are “just” one little someone with “just” a start up business and until this is what YOU think about yourself and / or about your business you will act according to YOUR belief system.

If you have a hard time to evaluate your values please find yourself a group of mentors who are capable to bring to the surface and embrace the qualities you already posses. Often times we need someone who knows us well enough to open our eyes and help us see ourselves in a healthy way. Having a support team can help us grow personally and business wise as well.

Do you find it easy or hard to see the unique values you and your business bring to those you are in contact with whether personally or business wise?

I am not a business or life coach, but as a business owner I share the lessons I learned over the years that helped me grow personally and business wise as well. I am however a social media coach & trainer and if you need help with your business online presence I can definitely help you with that.