Your Business On Instagram

Why Your Business Should Be On Instagram

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As a business owner, you have a product that people want or need. You have a service that can make a difference in peoples’ lives.

But your business can only go so far if people don’t know about it! 

At Intact Marketing, we believe in the power of social media. It gives you an opportunity to build relationships with prospective customers, direct more traffic to your website, and improve your brand’s awareness.

Facebook, Twitter and Pinterest are all great social media channels, but have you ever considered using Instagram?

Visuals are still a form of content

Every marketer knows content is king, right? While it’s still important to post engaging content on social media, write educational blogs and send out emails, visual content is equally as important, if not more.

Instagram is based on a simple platform: tell stories through visuals. Upload a photo with a caption, and share with your followers. If you’re in the business of selling something, it’s a great opportunity to showcase your items and let your audience know what you can offer them. With over 300 million active users, there’s a big audience you can reach.

Creating content for Instagram can be challenging because you need images to communicate your brand’s story. If you can create a visual campaign and stick to it, you can reach your target audience through enticing photos and witty captions.

Why Instagram?

According to a study by Forrester Research, Instagram users are 58 times more likely to like, comment or share a post than on other social media channels, proving that it’s becoming one of the most popular social media mediums. In other words, if your business isn’t on Instagram, you’re not reaching a very wide prospective audience.

It might be a cliché, but a picture is worth a thousand words. Use this to your advantage and run a contest on your Instagram page. It’s an excellent way of engaging your audience. You can even ask them to use a specific hashtag when tagging their pictures. Then, search through the photos associated with the hashtag to learn more about who’s engaging with your business content and pick a winner. The more you can do to engage through visuals, the more you can grow your brand and increase sales.

Not convinced? While Instagram is a very popular social media marketing tool, it’s not the only one on the market.

Consider speaking to the experts at Intact Marketing. We bring knowledge and experience to every marketing project we work on and can help you develop a successful marketing strategy for your business.

Don’t forget to check out our website to learn about our online marketing solutions. Take it from our clients who have taken the time to share their experience with us!

We’re dedicated to helping your business grow in any way we can. Let’s work together.

 

How To market to millennials

How to Market to Millennials

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Millennials are setting trends, either with the adoption of social media, new technology, and even new ideas.  They’re the folks born roughly between 1980 and 1995: the so-called “Generation Y.”

A study by Forbes showed that only 1 per cent of millennials said an advertisement would make them trust a brand more.

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 The group is also the highest demographic of Internet users that install adblocking software.

In a study done by PageFair, 41 per cent millennials in the US have adblocking software of some kind installed.

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 In short, advertising campaigns are not very effective at reaching this demographic and even if they do see the ad, it isn’t going to have much effect.

They want social poofs

Millennials do not want to have something sold to them, but they do want recommendations from friends and family, experts, or even simply a person.

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They respond much better to social media content, conversation, stories, entertainment, and education rather than typical marketing messages and strategies.  For example, a brand like Taco Bell employs a social media strategy that involves humour and engaging with people on Twitter and Facebook.

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Many millennials will look at blogs and reviews before buying into a product, and

62 per cent say they are more likely to become a loyal customer if a brand engages them on social media, according to the Forbes study.

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Engagement, therefore, is key.

Typically most companies will develop a product and hope that their design works in their target market.  42 per cent of millennials, according to the Forbes study, say they’re interested in helping a company tailor a product to their desires.  Getting the customer involved in shaping a service will attract this demographic.  

A unique way to interact with clients and customers is to ask them to help you design something they would be interested in buying.

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 Not only are you creating a product that they will want to purchase, customers will see the effect their suggestions had on the final product.

Support a cause

Another method of attracting millennials attention is giving back to society.

Millennials, during their formative years in high school and college were bombarded with stories of corporate greed, record profits, financial meltdowns, and billion-dollar businesses.  Forbes says 75 per cent of them said it’s important for a company to give back to society in some way, usually through supporting local communities.  This isn’t a simple charitable donation: a bit of community involvement and participation in events can go a long way.

Go where the millennials are

For modern-day marketers hanging out where the Millennials hang out is crucial if you want to reach them. Considering that 85% of them have bought something after seeing it on social media, it’s essential to know just which social platforms they are hanging out in.

According to Social Media Today, Millennials’ top five social hangouts are:

  • YouTube (64%)
  • Facebook (51%)
  • Instagram (45%)
  • SnapChat (42%)
  • Twitter (28%)

The survey also found that video ads are the most effective for the younger portion of Millennials.

To see positive results in your marketing campaigns it is crucial to know your audience and learn how to appeal to them. Each generation comes with its own uniqueness, preferences, and priorities. The Millennial generation is tech-savvy, too smart to be pandered to, socially conscious, and not interested in the established norm. If you want to successfully market to Millennials, you have to work hard to capture their attention, be authentic, and give them the information that they are interested in.

So if you have a product or service that is targeting millennials keep these suggestions in mind. What worked 10 years ago might not be the best marketing strategy when your targeted clients are the GenerationY folks.  Be open to new strategies and mould your marketing tactics according to what works today.