Instagram Surpasses Twitter and Facebook Engagement

Instagram Surpasses Facebook and Twitter on Brand Engagement

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Whether you’re an entrepreneur who uses social media to create brand awareness, or are simply an avid social media user, you understand the importance of developing your brand online. With millions of users on Facebook, Twitter, Instagram, Google+ and Vine to name a few channels, which one do you focus your energies on? This latest social media news can provide some insight.

Forrester, a research organization with specialized focus in business and technology, conducted a study that indicates Instagram has surpassed Facebook and Twitter when it comes to brand engagement.

Instagram has seen exponential growth with 300 million users in comparison to Twitter’s 284 million. While Facebook has an incomparable 1.44 billion active users, Instagram has a higher growth rate and more importantly, a more engaged community. According to Forrester, 4 per cent of brands’ total followers have engaged with the content on Instagram compared to the other social media channels.

Socialbakers, a marketing partner that allows for tracking and analytics, took the survey results and compared it to the top 25 brands in Instagram engagement with the top 25 on Twitter. Three months’ worth of data indicates that one post on Instagram will receive more engagement (measured by likes and comments) in comparison to a post on Twitter (measured by retweets, replies and favourites). Despite the fact that there are more ways for a social media user to engage with content on Twitter, it’s falling behind.

A study released last May indicated that Instagram’s follower engagement surpassed Facebook by 58 times.

What does this mean when it comes to marketing your business online?

Engagement is key in order to not only develop your brand, but to establish a relationship with followers that will eventually convert to a customer.

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With Instagram’s growing popularity, it’s becoming important for businesses to market themselves across all platforms, especially Instagram. With 70 million photos uploaded to Instagram on a daily basis, it’s become an important marketplace for any business, entrepreneur and brand.

If your brand isn’t on Instagram yet, it’s time to join. With high levels of engagement, this could be a great opportunity for your business’ growth and brand message.

Having said that, it doesn’t mean you should neglect your Facebook and Twitter accounts? While one social media platform might be surpassing another when it comes to engagement, that doesn’t mean you should neglect other social media platforms. Having a presence on all social media channels will help you spread your brand message and connect with targeted audiences across all spectrums. After all, you don’t want to leave any stone unturned in the digital marketing world.

There’s a difference between being a user on social media and actively promoting a business or brand message.

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If you’re having trouble developing a strategy to promote growth, why not speak to the experts at Intact Marketing? We pride ourselves in working with clients to develop social media strategies that will help represent the brand and capture the targeted audience’s attention.
Don’t get lost in the social media world. Instead, let Intact Marketing guide you through the process of how to use social media channels that are right for you and your business!

 

 

Your Business On Instagram

Why Your Business Should Be On Instagram

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As a business owner, you have a product that people want or need. You have a service that can make a difference in peoples’ lives.

But your business can only go so far if people don’t know about it! 

At Intact Marketing, we believe in the power of social media. It gives you an opportunity to build relationships with prospective customers, direct more traffic to your website, and improve your brand’s awareness.

Facebook, Twitter and Pinterest are all great social media channels, but have you ever considered using Instagram?

Visuals are still a form of content

Every marketer knows content is king, right? While it’s still important to post engaging content on social media, write educational blogs and send out emails, visual content is equally as important, if not more.

Instagram is based on a simple platform: tell stories through visuals. Upload a photo with a caption, and share with your followers. If you’re in the business of selling something, it’s a great opportunity to showcase your items and let your audience know what you can offer them. With over 300 million active users, there’s a big audience you can reach.

Creating content for Instagram can be challenging because you need images to communicate your brand’s story. If you can create a visual campaign and stick to it, you can reach your target audience through enticing photos and witty captions.

Why Instagram?

According to a study by Forrester Research, Instagram users are 58 times more likely to like, comment or share a post than on other social media channels, proving that it’s becoming one of the most popular social media mediums. In other words, if your business isn’t on Instagram, you’re not reaching a very wide prospective audience.

It might be a cliché, but a picture is worth a thousand words. Use this to your advantage and run a contest on your Instagram page. It’s an excellent way of engaging your audience. You can even ask them to use a specific hashtag when tagging their pictures. Then, search through the photos associated with the hashtag to learn more about who’s engaging with your business content and pick a winner. The more you can do to engage through visuals, the more you can grow your brand and increase sales.

Not convinced? While Instagram is a very popular social media marketing tool, it’s not the only one on the market.

Consider speaking to the experts at Intact Marketing. We bring knowledge and experience to every marketing project we work on and can help you develop a successful marketing strategy for your business.

Don’t forget to check out our website to learn about our online marketing solutions. Take it from our clients who have taken the time to share their experience with us!

We’re dedicated to helping your business grow in any way we can. Let’s work together.