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NEW Timeline for Facebook Pages

What you need to know to make the switch!

After Facebook rulled out that ALL FaceBook Pages will convert to Timeline on March 30th, 2012, brands are wasting no time switching over to Facebook’s new Timeline Page design.

Just one week after the social network rolled out the radical facelift, more than 8 million Pages have already made the transition.

Whether you and I like it or not, agree with it or not the only question remains:

Are you ready for the switch?

One thing to remember is that Facebook is listening to the general users who, by and large, were beginning to be bothered by all the advertising everywhere they looked in Facebook.

Facebook wants the whole user experience to be more genuine and more transparent. It can be an overall very positive thing, if we choose to work within the new restrictions.

The new Timeline is still SUPER COOL! They are going to be fun to use – so get excited, think outside the box, and GO FOR IT!!

If you are located in Milton, Halton Hills, Georgetown, Burlington, Oakville, Mississauga or surrounding area you might want to take advantage of our training semminar titled:

NEW Timeline for Facebook Pages – What you need to know to make the switch!

Well we held three successful training sessions where we helped those of you who attended understand the new timeline and what you need to know to make the best of it for your business’ Facebook presence.

Many of you were really interested in attending the Training, yet your schedule didn’t allowed you to do so and I been asked again and again if I will offer the training at some other time.

Its hard to pick a date and time that would be convinient for everyone so I made a decission to sell the training and offer a 30 minutes one -on -one training whether online via Skype or in person.

With the Facebook Timeline Training Package your will learn:

What do the changes mean?
What do you need to know?
How to build an awesome Facebook Business Page
How to connect with new fans using Facebook ads
How to increase engagement with fans

The 30 minutes one-on-one training will be a technical session when I will show you how to actually incorporate the changes and answer all your questions – so please have your computer handy.

To Register: Contact Piri Darabont 905-616-1971 or PiriD@intactmarketing.ca

Payment must be paid in advance to reserve your spot.

Timeline Training Package Fee: $75 a person

Please SHARE this with anyone you know who might be interested! THANKS!

Here are some testimonials from those who attended:

Had a GREAT Facebook Timeline training session with the amazing Piri Darabont of INTACT MARKETING! Thank you so much, Piri…I learned a ton. 😉 – Sandy Hatzis

I learned sooo much valuable info! It was awesome and Piri Darabont is really knowledgeable! – Sam Kassam-Macfie

I attended and it was great. I learnt a lot. Now I will be spending more time on the computer to practice what I learnt. – Lorette Shermet

It was a great course, I learnt aa ton today, thank so much, very informative! – Grace Moores

Create your Facebook Page Custom URL (Vanity URL)

August 11, 2011/in Facebook, Social Media Marketing /by Piri Darabont

Set up a Custom URL (Vanity URL) for your Facebook Fan Page

Over the years I noticed that one of the most commonly missed optimization by many Facebook Fan page owners is the opportunity to change the Facebook Page URL and set up a Facebook Custom URL or often mention as Vanity URL for your Facebook business page.

When you create a Facebook fan page, as a standard Facebook will generate a fan page URL that will look like www.facebook.com/pages/page-name/1983123013. The numbers at the end are important as they indentify your page; each and every Facebook Fan page has its own set of numbers, yet is very obvious that people can’t remember such complicated numbers and in this format is not suitable for you to use it on your business card, banner, or other method of promotion.

Facebook allows you to change the Facebook fan page url and customize it to your desired, easy to remember facebook custom URL.

Here are the steps to Change your Facebook Fan Page Url:

First, you need to ensure that your fan page has at least 25 fans. You cannot have a Facebook Custom URL for your Facebook fan page if the number of fans for your fan page is below 25. Once the number of fans is 25, from your PROFILE Page Click “Edit Page”

Once you’re on your settings page from the left side bar Click the “Basic Information” menu.

Enter your desired username for the page and check the availability. Not all the names will be available so choose something nice. Facebook allows you to change your facebook url only once so choose your username (URL) wisely.

When everything is done your page URL should look like this: facebook.com/yoururl

People often are asking me why is important to have a vanity url for Facebook?

It’s easy to remember.
Creating the custom url prevents someone else from registering it. You really don’t want someone else to register your brand.
Improves your website’s SEO – especially if you use keywords in the URL name. It is well knows that keywords in URL help pages to rank higher in search engines. Having a keyword in your Facebook page URL could help your page ranking high on search engines which in turn can generate more traffic and revenue. For example, facebook.com/DogTrainer will result in more hits than facebook.com/BarkBusters.

So go ahead and Set up your Facebook custom URL (Vanity URL) for your facebook fan page and take advantage of the awesome opportunities social media offers.

Contact us for Custom Facebook Landing Page creation, Facebook Set-Up, Maintenance and Management as well as for Facebook Advertising Campaign Management Prices.

7 Tips to Consider When Developing Your Facebook Community

June 17, 2011/in Facebook, Facebook Marketing /by Piri Darabont

As social networks explode, more and more companies try to integrate their online presence through social media platforms. The most used platforms would be Facebook, Twitter, LinkedIn, Youtube and lately foursquare is receiving lots of attention.

Using these social platforms successfully needs more understanding then just how to set up a profile.

Facebook Fan Pages are considered a great starting point for social media engagement, more and more companies are searching to learn the best practices to adopt in order to build up the desired followers.

Seven factors to consider when developing your Facebook community

1. Focus on the Content

Upload images, videos, texts and other media types around your brand, focusing on the interests of the community you want to build. This is a place where you want to show your human side of your company. It is well know that people are more likely to react to pictures, so update some interesting pictures regularly.

2. Encourage Discussions

Engage with users by asking and answering their questions. People want to be involved and are more likely to interact to a human tone of voice instead of a cold corporate talking. Be as friendly as possible, facebook is all about friendships and family; don’t over push your product and services. First build trust with your followers

3. Setup Contests and games

To keep your new fans and earn their trust you have to be creative! Motivate people to participate and add entertainment value to their online experience.

4. Reward your fans

Why should I hit the “Like” button? Do you offer only information about your company and products? A way to attract more “Like” thumbs is to offer something special for your fans. But remember you don’t want to build up followers who are attracted to your specials only, but you want to build relationship with your brand.

5. Promote your Facebook Fan Page

Add your Fan Page’s link in your website, blog, e-mail signatures newsletters and printed media.

6. Create Custom Welcome Pages / Tabs

The purpose of your facebook business page is to expand your territories. The first impression of your facebook business page is critical. Your customized facebook landing tab has to be interesting enough to encourage fans join. Create custom facebook pages with compelling images or videos. This could be a presentation of your company, a contest announcement or even an application.

7. Be prepared to respond to negative reviews

Social platforms give people a voice to express not only their positive, but their negative reviews and comments too. You should always be prepared to respond a negative review and you should not just try to hide it by deleting the post. This requires a specific policy and the right spokesperson to handle kind situations.

What other tips would you recommend to be successful with your facebook fan page?

Facebook vs Twitter

June 7, 2011/in Facebook, Facebook Marketing, Social Media Marketing, Twitter /by Piri Darabont

How does Twitter compare against Facebook when it comes to online activity? If we are comparing the Facebook population to the Twitter followers, it shows that while the two are similar in many respects but at the same time there are some crucial differences of interest to marketers and others looking to mine the data and pick a favourite platform.

The biggest difference would be that Twitter users seem to be more active, but less interested in following brands.

I found it that Facebook is like a class reunion. Twitter is like a huge roundtable discussion. The big question is which is better for business.

Of course since these stats were performed we all know that Facebook has far more than 600 million total users. In July of 2010 it declared it had 500 million monthly active users – who had actively used the service within the previous 30 days, meaning there would be more users who had not used the service in that period, not included in that number.

Whereas Twitter’s 106 or 190 million numbers are just the number of accounts created, which does not necessarily equate to real human users at all, due to the vast amount of spam accounts on the network, and those accounts that are completely/mainly inactive. Twitter never published their monthly active users (or a similar metric) – however, we know from other research that large amounts of accounts are inactive.

I found it interesting that those of a higher income don’t engage very highly in social networking than those of the lower income bracket. This indicates to me that these social media platforms may be used more for entrepreneurial advancement or that those who are more affluent have less spare time to “play on the computer”.

However there are no accurate stats about the mass effect of a “social networks” on overall country productivity? How many working hours do social networkers spend on these sites per day, months a year?

Whether we like it or not, it looks to me that social media platforms are here to stay and it affects how the next generations will socialize and communicate. We have to learn to use social media networks effectively to maximize their positive opportunities.

Which social platform is more appealing for you and why?

If you are looking how to leverage the benefits of Facebook vs Twitter for your business purposes, or you would like to learn more about how social media marketing can help your brand expand online, request an estimate and we will help you reach your online marketing goals. If you already have your social platforms running but don’t have to time to manage your networks properly, Intact Marketing provides monthly social media management plans. Contact us today with all your SEO and Social Media Marketing needs. We’re here to help you succeed online and offline.