Influence marketing is changing the way brands and marketers reach their audience. Click To Tweet In the last few years we saw an increase in companies and brands tapping into influencer’s audience by using the influencer’s authentic voice. Statistics shows that about 50% of marketers are planning to increase their influence marketing spends from year-over-year. […]
Every minute thousands of messages bombard us and fight for our attention. Millions of social media posts, tweets, and videos are shared every single minute and they all claim to be the best! So as a business owner, or brand how do you find you authentic voice? How do you stand out? When every […]
Whether you’re an entrepreneur who uses social media to create brand awareness, or are simply an avid social media user, you understand the importance of developing your brand online. With millions of users on Facebook, Twitter, Instagram, Google+ and Vine to name a few channels, which one do you focus your energies on? This latest […]
You CAN be social and manage your social media correctly! Do you have multiple social media channels with profiles or accounts for your business? It’s not uncommon for businesses to let their social media accounts fall by the wayside because as business is busy, there’s less time to attract new audiences and engage with your […]
Do you remember logging onto Twitter last month to find Twitter completely changed the way you favourite a tweet? Ok, it wasn’t a significant change, but it was noticeable: the favourite icon was replaced by the all too familiar heart. By now, you’re probably used to the change. You may have even forgotten the change […]
We live in a digital world where it’s almost impossible not to find a business online. Technology has evolved and with it, businesses have adapted to the change in order to stay relevant and profitable. Having a storefront is no longer the key to success; maintaining a strong online presence. Click To Tweet Here’s why: […]